So, What is a Microsite?
A small website usually consisting of 1–5 pages. They are also known as a microsite, micro website or mini site.
A micro site, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The micro site by definition has its own URL.
How do you benefit from Microsites?
Micro Sites are typically used to promote a single product, service or event. Such sites may be linked in to a main site or not or taken completely off a site’s server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose. The parent site may promote several products or services on one Domain Name, where as a micro site will promote those same products or services on it’s own Domain Name.
With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), micro sites may be created specifically to carry such contextual advertising. Or along a similar tactic, they’re created in order to specifically carry topic-specific keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.
An Auto Dealership may have a main site that offers information about their dealership location, departments, services, car models and inventory. All fine & great on a parent web site. This same auto dealer will then add micro sites for each model of car they sell at that dealership location.
All Micro Sites are optimized for natural ranking in search engines. While they probably all exist on the parent site, they are more likely to be ranked higher as Micro Sites on Search Engines than on the parent site. These sites appeal directly to potential customers looking for this information.
Keywords embedded in the URL’s are important to ranking but not the only important function of a Micro Site.
Micro Sites also build your linking to one another. Search Engines will rank the sites due to the highly targeted content. Your specific content will look to the Search Engines as an authority in your field.
Visit www.FreshMicroSites.com for more detailed information.